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United Colours of Benetton |
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In 1955, Luciano Benetton, the eldest of four children, was a 20 year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Giberto and Carlo, to join him.
In 1968, the Benettons opened their first store in Belluno and the year after in Paris, with Luciano as chairman, his brother Giberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.
Soon afterwards Luciano met Flavio Briatore who at the time was working at the Italian stock exchange. Briatore led the company's assault on the US market, they started with 5 stores in 1979 but reached 800 within 10 years by franchising aggressively.
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Merchandise: |
Men's & Ladies Fashion |
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Position: |
lower level, L21 |
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Contact Details: |
+27(0) 11 884 3579 |
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